Newspaper Horse Race
When I opened the New York Times in the coffee shop this morning, a circulation sheet for all the newspapers delivered in my neighborhood slipped out. We can see what folks around 21st and Union read with coffee.
I was surprised to see that the PI subscriptions were almost on par with the Times. Given the Blethen family whining about keeping the Hearst paper on life support, I assumed the PI would have half the readers of the Times. And perhaps it does—just not in the pinko Central District.
Then there are the nationals, I think. “WSJ” is the Wall Street Journal. “NYT” is a stand-alone acronym that requires no extrapolation. But what’s “BD,” I wondered aloud as I sipped my Americano. “The Bremerton Dispatch?” a man in a Hawaiian shirt suggested. “Nobody reads the Bremerton Dispatch,” I said. “You’re right,” he replied, pointing at the zero, “nobody does.”
Of course, there is no such publication as the Bremerton Dispatch. But I couldn’t figure out which newspaper “BD” would stand for. Am I an idiot—does everyone know about the BD but me?
May 10th, 2008 at 3:57 pm
Business Daily?
May 10th, 2008 at 5:41 pm
That would make sense and it would explain why didn’t have a clue, vooodooo84. I’ve never been very business-y, and nobody reads the BD in my neighborhood.