After Jobdango advertised on the streets of Portland using—the horror—sidewalk chalk, the city had to clean it up because sidewalk chalk, see, is apparently graffiti. Portland is now suing Jobdango.
The city is suing the online job classifieds company for $5,446, claiming that’s what it cost to remove hundreds of chalk advertisements drawn on city streets one night last September….
Though one might expect the rain to wash the chalk away in this soggy city, the graffiti was applied in September, one of the few months in which Portland enjoys steady sunshine.
The cleanup crew spent several hours removing hundreds of chalk advertisements, which were 2 to 4 feet long. They had to be power washed, then scrubbed by hand.
“Chalk is not as easy to dispose of as people think,” said Marsha Dennis, who directs the city’s graffiti abatement department. “While you’re waiting for it to rain, it looks messier and messier and messier.”
Oh, it’s so much messier. Just think of the ROSES!
Meanwhile in Seattle, the county public health department appears to be spray-painting excellent go-get-tested-for-HIV ads on the sidewalk. I just tested one with water and rubbed it with my shoe, and the chalk didn’t fade or run. But James Apa, spokesman for the county’s health department, says, “The material they use is regular chalk and on top of it they use an organic hairspray to make it last longer.” He says that the “Department of Sidewalks” has given permission to spray the ads given that the “store owner is okay with it and it’s not permanent.”
But unless you get permission, under city law, chalk and paint are equally illegal on Seattle streets. So the moral of the story: If you want draw on the street, make it a good campaign and don’t use plain chalk; use spray paint.
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