Steampunk Is Dead
May 8th, 2008About a year ago, some friends planning their trip Burning Man were assembling their edgiest steampunk wardrobes. To me, it was as if they were trying to emulate that scene in Back to the Future III, where Doc returns wearing turn-of-the-century (18th-to-19th century) garb and driving a steam-powered locomotive that could fly! In other words, steampunk can survive only as long as that fantasy can entertain the imagination. The scene lasted about three minutes.
Steampunk’s death knell rang this morning as I opened the New York Times. Because, as everyone knows, the moment a look hits the Style section of the NYT, it’s dead. Or at least in hospice.
To some, “steampunk” is a catchall term, a concept in search of a visual identity. “To me, it’s essentially the intersection of technology and romance,” said Jake von Slatt, a designer in Boston and the proprietor of the Steampunk Workshop ([URL removed]), where he exhibits such curiosities as a computer furnished with a brass-frame monitor and vintage typewriter keys.
“Part of the reason it seems so popular is the very difficulty of pinning down what it is,” Mr. von Slatt added. “That’s a marketer’s dream.”
They build lumbering contraptions like the steampunk treehouse, a rusted-out 40-foot sculpture assembled last year at the Burning Man festival in Nevada and unveiled last month at the Coachella music festival in Southern California. They trawl eBay for saw-tooth cogs and watch parts to dress up their Macs and headsets, then show off their inventions to kindred spirits on the Web.
The very fact that Steampunk is being commodified for marketing purposes should repel the Burning Man crowd, but those Burners are hardly cultural trend-setters for the mainstream. Possible—it’s true—that steampunk fashions will become more prevalent before they wane, it will only ever be on life support. And here’s why.
Steampunk is no value beside irony and the muted hilarity of conflict between past and present. Har har.
Hipster fashion is another example of a trend that has jumped the shark. For what is hipster style but a stab at irony? And even there, the joke is on hipsters—for most of them are white Americans, raised in a consumer mainstream, who “co-opt” symbols of American consumerism. This is like Donald Trump wearing cheap clothes and lavishing himself in wealth to call it ironic.
In lieu of any cultural value among the hipsters, or among the steampunk fashions, they are stillborn. Feckless cultures cheering on the same materialistic aesthetic they purport to reject.
If we look, instead, to subcultures with strong fashion identities that have proven sustainable—not that the people are better people—we find punk, we find hippies. Those are cultures based on values. For their credo and action, those cultures have shaped modern America. Love hippies or hate ‘em, they will continue on strong and liberal America will keep living out their 1960’s dream. But steampunk and hipsters will only be a memory. Neat clothes, though–for steampunk. Not hipsters.










